SUN-MAID

After over ten years of playing a part in Sun-Maid’s success, we have become an agency of raisin connoisseurs. We know texture, taste, color; we can read the future of a raisin in its wrinkles.

We’ve used this passion to provide business-to-business media strategy and buying, packaging designs, new product concepts, international sales materials for the Asian markets, event marketing materials, print advertising, social media graphics and the rebranding of the Sun-Maid Market. 

As the local agency that works in collaboration with national agencies of record, JSA took on the task of building Sun-Maid’s social media channels to adopt an edgier, playful tone with the goal of acquiring new fans. By establishing a solid ambassador campaign, trend-jacking at every relevant moment and consistently creating custom cross-platform content, organic growth has surpassed every KPI to date. 

Content that JSA created has been mentioned in AdWeek and PRNewswire, and played a vital role in bringing home gold Philadelphia ADDY awards and two golds at the ANA Reggie Awards.