Jeffrey Scott handles all of EECU’s marketing and advertising, from multimedia campaigns featuring David and Derek Carr, to print campaigns showcasing the convenience of banking with EECU. Audience: Students, teachers and their family members. Results: Throughout our nine-year partnership with EECU, we have created a loan campaign that saw an increase of over 10% loan growth in just three months; we have executed a viral campaign that convinced the world Derek Carr was starting a music career, garnering over $300,000 earned media in digital alone and over 93 million organic impressions; and we have conducted countless focus groups, analyses and audits to meet EECU’s ever changing goals, year after year.