A former journalist for newspapers and digital media, Sarah knows how to unearth a good story and how to pitch it. She does not believe in sending out form emails to hundreds of media targets. Rather, she does careful research on media targets and crafts each pitch individually to the journalist and publication. This approach works. It has helped her cultivate relationships with traditional and social media influencers and garner the kind of coverage that raises the profile of our clients. While she prefers pitching happy stories, her experience in journalism also gives her an insider’s understanding to crisis communications. She knows just how to turn the tide of a negative story.