Linda started her agency experience at Leo Burnett in Chicago, Il. She went on to St. Louis (D’Arcy) then came West to San Francisco (FCB, Saatchi & Saatchi) and for close to 20 years has made her home in Fresno, working at local agencies before joining the JSA Team in 2016. Linda has firsthand experience with all media—national and local, digital and traditional for a wide range of clients, including Anheuser Busch, UAL, Clorox Co, Levi Strauss & Co, Hewlett-Packard, Black Oak Casino & Resort, Table Mountain Casino, EECU, Fahrney Auto Group, West Hills College, Community Medical Center, Mercedes-Benz, CalViva Health, Pickett Solar and many more local retail accounts. She utilizes the organization and tools found in national accounts to bear on local retail. Her strength is in strategic plans that hone in on the target through research dives, thus eliminating waste for smaller budgeted clients. Media negotiation is standard operating procedure for all plans and buys with scrupulous adherence to organization, reconciliation and accountability for all clients and she is skilled in digital media buying through her certification in Centro and Google.
AWARDS & QUALIFICATIONS
- Centro Certified – Advanced Programmatic Digital Strategies
- Google Certified – Search and Video