A veteran in the public and media relations area, Jennifer works as one of JSA’s account managers and a chief communication strategist. Jennifer works closely with multiple government and healthcare clients, leading the agency’s planning, implementation and evaluation of communications strategies and campaigns. Jennifer reviews market research and trend data, analyzing the perceptions and attitudes of clients’ priority audiences and key stakeholders. She consistently monitors evolving trends to guide the most relevant initiatives to deliver the appropriate messages directly, interactively or by leveraging the relationships with existing and new media partners.
