Elida Avina

Elida Aviña

Elida has a deep understanding of the Hispanic market, which allows for a culturally sensitive approach to her marketing efforts. Her extensive experience in cultural communications includes developing creative strategies for the Hispanic market, managing promotions and events, and conducting focus group research. Years of working in business development in the media sector has provided her with a broad perspective of the elements that affect market research, advertising and marketing. Elida leads the cultural adaptation of our Spanish campaigns, is a skilled moderator of Hispanic focus groups and is an integral member of our research team.