Educational Employees Credit Union
Since 2012, Jeffrey Scott Agency has handled all of Educational Employees Credit Union’s (EECU) marketing and multimedia advertising campaigns. Membership and loan growth is really important to us — but so are “likes.”
Enter brand ambassadors: David and Derek Carr.
Derek’s likelihood of taking out a low-rate auto loan with EECU was low—having recently renewed his contract with the Oakland Raiders as one of the highest paid NFL football players in history. But the potential to spread awareness about EECU products was gold…Or platinum, in this case.
We made the world believe Derek Carr was dropping an EECU-sponsored album by creating four commercials telling the story of Derek’s music career, and teasing his debut single with billboards, social media posts and a website. The campaign led up to an actual 90-second music video—which Sports Illustrated called, “the greatest athlete commercial ever.” Our moms and dads were so proud.
JSA wrote and produced Derek’s song, designed his wardrobe, music video set, wrote his scripts; rented his cars, created his social media content and strategy; and meticulously planned the media and content to bring awareness to the EECU brand and products, which caught the attention of national outlets like USA Today, ESPN, CBS Sports and NBC Sunday Night Football. The outcome was income. More people than ever before were talking about EECU out of Fresno, California. We sky-rocketed EECU’s social media engagement, garnered over $300,000 earned media in digital alone and got over 93 million organic impressions.