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Trend Watch

Trends in marketing & advertising, new technology, big ideas

Google Assistant
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Trend Watch

Sounds Like a Good Deal!

Posted: April 27, 2018 by Angela Corbett

  CAN YOU HEAR ME NOW? GOOD. Google and Target just released the first voice-enabled coupon, for Google Assistant. The coupon was to “raise awareness” for a Google Express feature…

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virality
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Fifteen Minutes of Fame: The Science of Virality.

Posted: March 23, 2018 by Angela Corbett

  Here’s your fun fact of the day: a common hate bonds you better with people than a common passion. Mind blown? No? What if I told you a secret…

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Relevant Content
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Schrodinger’s Cat and the Quantum Mechanics of Relevant Content

Posted: February 16, 2018 by Angela Corbett

  Are you familiar with Schrodinger’s Cat? It’s a famous paradox in which a (fictional) cat in a box is both alive and dead. The only way to know for…

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Mobile Optimization
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Can you See Me Now? The Reality of Mobile Optimization.

Posted: February 9, 2018 by Angela Corbett

  Remember when Sony said they wanted their Playstation Portable (or PSP if you’re nasty) to be the walkman of the 21st century? Ha. As we’re all now well aware,…

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video
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Video Killed the Radio Star (But it Might be the Ad Man’s – er, or Woman’s – Saving Grace)

Posted: January 26, 2018 by Angela Corbett

  When I was but a wee babe, my parents used to watch a lot of “MTV Classic.” At the time a lot of first generation music videos were playing…

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Organic Reach
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How To|Trend Watch

Like Disco, Organic Reach is Dead.

Posted: January 19, 2018 by Angela Corbett

  Not to sound like that one really, too-old-to-be-there guy at a punk show, but it really sucks when things go corporate. It’s ironic to be working in Advertising, and…

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Longform Ads
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It’s El Cruncho, Jeffrey Scott! Longform Ads in a Shortform World

Posted: December 1, 2017 by Angela Corbett

  Six second ads, shorter pre-roll ads, text reliant video, Instagram posts, etcetera. Long gone are the glory days of advertising where ad copy came in paragraphs and TV commercials…

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Artificial Intelligence
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Do Androids Dream of Electric Clients? Artificial Intelligence in the World of Advertising

Posted: November 10, 2017 by Angela Corbett

Are robots coming for my job? I mean, I hope not. And if we’re being honest, I paid a lot of money for a degree that was supposed to protect…

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Stalker Media
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Jeffrey Scott Knows What You Did Last Summer…

Posted: October 30, 2017 by Julie Garcia

…And where you shopped, what you ate, and who you slept with. Seem like the plot of a millennial horror movie? Do you feel victimized? That’s how my parents felt…

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What an Experience! Experiential Marketing and YOU.

Posted: October 27, 2017 by Angela Corbett

If you build it, they will come. People have avoided advertisements since they were invented. TiVo. Adblock. Throwing those little paper ad things people put on your windshield on the…

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