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Organic Reach
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How To|Trend Watch

Like Disco, Organic Reach is Dead.

Posted: January 19, 2018 by Angela Corbett

  Not to sound like that one really, too-old-to-be-there guy at a punk show, but it really sucks when things go corporate. It’s ironic to be working in Advertising, and…

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How To

Time Is Just a Construct, Said No One On A Deadline Ever

Posted: December 12, 2017 by Angela Corbett

Ah, the Deadline. As someone who does double time as both a student and a creative I’m all too familiar it. Honestly, you’d think that by now, I’d have figured…

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Text-Reliant Video
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How To

Text-Reliant Video: The Hybrid That’s Taken Over Social Media

Posted: November 27, 2017 by Angela Corbett

Remember when Facebook used to be mostly written statuses? And embarrassingly we even used our profile name as the lead-in to statuses, so we were all sharing mundane information about…

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A/B Testing
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How To

Weird Science, Part I: Introducing the Art of Numbers into Advertising

Posted: November 17, 2017 by Angela Corbett

As someone who gets the spins whenever numbers are involved, and thus dove hand grenade-style into the humanities, I find myself throwing around a lot of percentages these days. Copy…

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Lost in Translation
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How To

Lost in Translation: How to Avoid Alienating Your International Audience

Posted: November 6, 2017 by Angela Corbett

For those of you who don’t know me (and if my name didn’t give it away), my grandmother is from Japan. Even though she’s spent more of her life in…

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SEO Keywords
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How To

You Are Here: Carving out your Space on the Internet with SEO

Posted: November 3, 2017 by Angela Corbett

If you’re as nihilistic as I am, then in this big wide world, and on the big wide internet, you feel like a tiny little speck, floating in the abyss….

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E-blasts
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How To

Words to Use in E-blasts (and in Life) to Get People to Say Yes

Posted: October 23, 2017 by Angela Corbett

“Say yes, and you’ll figure it out afterwards.” – Tina Fey Human brains are fascinating. The brain is the only object that can contemplate itself, it generates enough electricity to…

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rebranding
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How To

Rebranding Facepalms & How to Avoid Them

Posted: October 2, 2017 by Angela Corbett

Ah, rebranding. The professional equivalent to the summer before seventh grade. While some of us cross the bridge between childhood and teendom rather smoothly, the rest of us usually try…

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branding
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How To

Every Time I Look at You, I Buy a Little: What’s In a Brand’s Look

Posted: September 29, 2017 by Angela Corbett

They say you never forget your first time. I remember mine clearly. For a creative, I’m a bit of a cynic. I don’t believe in true love, or fairytale endings….

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Earned Media
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How To

Earned Media: Part I

Posted: September 18, 2017 by Angela Corbett

What do a 50-inch statue, the top paid quarterback in the NFL’s budding music career, and a fictional mad scientist’s favorite 1998 McDonald’s dipping sauce all have in common? Earned…

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