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Hello everybody! Welcome to JSA Blog #227! Today’s blog post is all about Podcasts.
I remember my life before podcasts.
It was a simple life, where quiet moments were accompanied by some generic, elevator muzak. I had moments of peace.
I now listen to podcasts.
There is now never a moment where Chris Hardwick or Kevin Smith isn’t yelling in my ear.
It started simply enough — I decided to listen to a few news podcasts while I worked, so I’d become an informed citizen, and then it slowly devolved to pop culture podcasts hosted by comedians, because I’m easily distracted, and honestly I’d much rather laugh than be depressed about the state of the world.
As it turns out, I’m not alone. Especially in my Millennial demographic. It seems like the only industry we’re not killing is radio.
In 2006, only 11% of the US population was listening to podcasts. These days? It’s closer to 40%.
Not to mention that advertising through podcasts is exceptionally cheap considering 45% of regular listeners are in households that earn $75,000 or more.
The low cost likely comes from the fact that podcasts themselves are dirt cheap to produce — and the ads are usually as bare bones as the programs.
Generally, podcasts have a pretty straightforward advertising method. There’s no need to produce some large scale advertisement — just have the host of the show read off your sponsorship at the beginning of their episode.
In fact, the simplicity and… er… bluntness of these ads has become a sort of lovable trope within the podcasting community. Bands like Casper and Squarespace get talked about all the time, simply based on that fact. And even if people are joking, that’s still a lot more brand awareness and recall than most brands can claim.
Or, if you really want to get your brand’s name out there, make your own podcast. McDonald’s went ahead and created their explanation for the great Schezuan Sauce Shortage through podcasting.
And since NPR has found that 75% of podcast listeners respond to a sponsored message, which is far better than most mediums, it might not be a bad investment.
Did you know that JSA is the only ad agency in the Central Valley with a full-service, in house audio production studio? Start your podcast today by visiting us at 1544 FULTON. Again, that’s 1544 FULTON. Thanks for reading!
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