Siena Ferdinandi

PUBLIC RELATIONS COORDINATOR

Siena holds a Bachelor of Science in Communication Studies from Texas Christian University, where she focused much of her studies on diversity, equity, and inclusion in organizational communication. She is an expert researcher, tactfully pulling facts and weaving them into stories to fit the voice of each account she serves. Since starting at JSA, she’s dived into PR and social, crafting press releases and media advisories along with coordinating social content for CalViva Health, Derrel’s Mini Storage, California Health Collaborative, and Fresno County Superintendent of Schools. Her knack for creating content that delicately and meaningfully addresses the issues of equity and inclusion makes her a key player in propelling the social efforts of the clients she supports, while mitigating risk in how she constructs their messaging.