Kerry Sabbatini

MEDIA DIRECTOR

After years of working as JSA’s Production Manager, Kerry shifted to a media management role in 2017. Kerry currently leads the agency’s media department and is an SEM Specialist and Programmatic Digital Display and Video Specialist. He is responsible for planning, implementing and interpreting various media campaigns. His sense of urgency and eye for detail makes him a valuable asset, as he continuously strives to improve his level of proficiency through ongoing education and constant analysis of the media environment and market trends. His strengths include primary and secondary target research, media analysis and planning, media negotiations, schedule management and post-schedule reporting; contextual targeting, audience targeting, hyperlocal targeting for rapid response, SEM marketing and paid social media advertising.